AI opens the door to this artistic mindset. The TRASH name stems from making treasure out of the random stuff you’ve shot on your phone. It’s a savvy growth hack, as well as an attempt to spread awareness of this budding medium. It lets you share your TRASH compositions to Snapchat with a “Vibe Check” poll sticker friends can answer. The Vibe Check feature officially launches on TRASH tomorrow but Donovan let me give an exclusive early look to my newsletter readers.
TRASH turns your Stories into dreams” explains the startup’s co-founder Hannah Donovan. “TRASH isn’t about creating the perfect video or telling an exact story, which is traditionally what film and video had been about (having an idea, shooting the scenes for that concept and editing it together). You can then massage the personality of your video by choosing from styles like “Hype”, “Laid Back”, “Artsy”, or “Classic”, as well applying controls for the music, filters, clip order, and how fast it jumps between them.
You just select a couple short videos, and Trash’s AI does its best to collage them into something artful with zero directorial input. Artificial intelligence video editing app TRASH is launching a tool purpose-built for creating vibe checks.
Corny music, exagerated transitions, and a 90s TV dad sensibility makes them ineligible for composing shorter, more subtle vibe checks.īut the first of what I expect to be a wave of tools to democratize this social media format has just arrived. Unfortunately, they often come across as saccharine or trying too hard. The iPhone’s Photo Memories and Google Photos’ Movies have tried to simplify video editing with themes that turn a bunch of media into a vacation recap or happy birthday sequence. Until now, the artistic medium has been locked behind the prerequisites of patience and video editing skills. Google, Apple, and Magisto’s attempts at auto-edited video Some creators have instituted “mandatory vibe checks” where they pass judgement on something’s level of chill, with TikToker Daniel Spencer declaring that white supremacists and those disobeying shelter-in-place have unequivocally failed their checks. The term “vibe” has also come to generally mean a “good mood or positive disposition.
More recently, vibe check-esque clips have emerged on TikTok as the artsiest cinematographers apply its many manual editing tools or resort to desktop software. Another ancestor is the 1 Second Everday app for stitching together a video diary. The vibe check evolved from “ aesthetic Vine” that presented abstract shots of rainy windowsills or lush forest waterfalls to tranquilize their viewers. If text clinically dissects a scene, and traditional imagery depicts it objectively, a vibe check offers a subjective interpretation of what it felt like to be there, or for a moment, be someone. It combines haphazardly edited clips or photo slideshows with music and filters to make a montage more akin to art than utilitarian communication. Have you checked out profile on yet? get to know the musician and see what else she made with TRASH?♀️ #trashed #trashangels /zqy0f93TQOĪ vibe check is like a video mood board. It’s gaining popularity as an antidote to the harsh facts of what’s going on in the world, led by an app called TRASH. This Monet-inspired style of creation simulates a hazy memory. If Facebook and Insta’s auto-biographical realism was the first mainstream social media format, Twitter’s pithy thought leadership was the second, and TikTok’s storyboarded micro-entertainment ws the third, then the next is the “vibe check” - a non-narrative collage of personal content that conveys a vague emotion.